Bruce Laminate Flooring

Have you been considering Bruce laminate flooring?

The company claims to have taken “technology to new levels by duplicating the warmth and beauty of natural wood” in its laminate collection.


  • Hi-Definition Print Technology – to create realistic patterns.
  • Bruce Lock – a glueless, tongue-in-groove installation method.
  • G3 Wear Layer – that protects against fading, wear and stains.
  • Magnum HDF Core – this is a moisture barrier. It allows you to be able to buy and install on the same day so there’s no waiting.

They have a wide variety of colors and a good assortment of wood looks and stone looks.

Their light wood looks include Apple, Beech/Royal beech, Maple Select, Natural Oak/Country Oak, and Noguera Walnut.

In medium they have Acacia Sonora, Amber Antique Hickory, Brazilian Cherry Natural, as well as Colonial Oak Honey.

Dark wood flooring products include Black Forest, Brazilian Cherry Select, Caribbean Cherry Royale, Vienna Cherry, and Coconut.

DIY Center

Their website has a DIY center. When you click on it you are taken to the website of their parent company, Armstrong flooring, where you can design your own flooring look on your computer and see how it matches up with sample furniture they have online. That’s a really helpful feature.

Since Bruce floors are a part of Armstrong, which is a publicly traded company that has been providing flooring products for more than a century, it provides reassurance for the do-it-yourselfer.


You can buy it at Lowe’s. It is also often available at smaller local flooring stores as well.


What’s the best cleaner? The company suggests using Bruce Dura-Luster No-Wax Floor Cleaner. You can just squirt and mop with this no-rinse cleaner.


Most Armstrong floor products have a 30-year warranty for residential users. Do a Google search for the phrase “Bruce Floor Care and Product Warranty Guide” to read their warranty information.

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